MLB Partnership
Chevrolets longest and largest partnership is with Major League Baseball. As part of that relationship we have the opportunity to bring Chevrolet to “the show” through on-site activation at MLBs largest events, digital integrations and broadcast.
Apple Pie Hot Dog
Chevy’s ties to America’s pastime sparked an interesting, and appetizing, idea. We brought Chevy’s beloved jingle “Baseball, hot dogs, apple pie and Chevrolet” to life by creating the first-ever Apple Pie Hot Dog and offering it exclusively at the MLB at Field of Dreams game. The event was already steeped in nostalgia, so this was a perfect way to bring people together and set Chevy apart as a brand that’s not afraid to have some fun.
Field of Dreams
As the 2021 MLB season approached the world was on the cusp of re-opening. To celebrate opening day we produced the Field of Dreams spot to “reminds us of all that once was good, and that could be again.”
All-Star Game
2021’s All-Star game presented a sea of challenges, moving the game from Atlanta to Denver delayed MLBs planning of the game, partnership activations and logistics. With just under two-weeks to work our team delivered over than 100 print and interactive deliverables to bring the Chevrolet Club House to life in the Denver Convention Center