A great marketer can wear just about any hat: we are strategic thinkers, revenue drivers, finance wannabes, client allies and creative champions.

Where I’m at:

GENERAL MOTORS Assistant Manager Ultium Go-To-Market May 2022 - Present

• Develop and execute go-to-market strategy for Ultium product portfolio

• Work cross divisionally with marketing and advertising teams to successfully launch the new Ultium brand and products

• Ensure product portfolio profitability by partnering with engineering, finance, and suppliers to forecast material costs and sales

• Develop plans to evolve product portfolio based on consumer trends

Where I’ve Been:

DONER Associate Director (freelance) Nov 2021 - May 2022

• Brand Experience: Breezeline, Penn Gaming, EmeraldX

• Oversee department in yearly SOW and retainer development to ensure agency profitability and client growth

• Manage cross functional team in strategy development, creative development, and production execution

• Awards: 2022 Female Leader

COMMONWEALTH//MCCANN Account Supervisor Sept 2016 - Nov 2021

• Brand Experience: Chevrolet (Silverado, Tahoe, Suburban, Colorado, Brand Partnerships/Experiential)

• Managed Chevrolet Brand Partnerships with cross functional agency groups, clients, and partners (CMAs, MLB, Red Wings, Navy Athletics) to seamlessly produce live engaging events to all platforms.

• Served as day-to-day driver for all internal and client efforts

• Developed big idea briefs, kicked off and drove forward creative concepting/client presentations/production

• Aided in talent negotiations, contracts, and relationships for Chevy brand partner talent agreements

• Led the reveal and launch of the All-New Tahoe and Suburban across all platforms

• Led digital development to support the launch of the All-New Silverado

• Effectively led the Silverado digital team in creation of evergreen display and pre-roll concepts to support the All-New Silverado which successfully increased VCR by 20% and CTR by .23% against industry benchmarks

• Daily point of contact with Chevrolet ad managers to understand business needs, forecast budgets and sales goals. Developed and maintained relationships with the media agency to make recommendations and optimizations of the media buy

• Awards: 2022 Webby: Integrated Campaign (Apple Pie Hot Dog), 2022 Clio (Bronze): Branded Entertainment (Apple Pie Hot Dog), 2022 LIA Award (Bronze): Integration (Apple Pie Hot Dog)

PREVIOUS ROLE: SR. ACCOUNT EXECUTIVE (Sept 2018 -March 2021) & ACCOUNT EXECUTIVE (Sept 2016 - June 2018)

HAVAS CHICAGO // Project Manager/Account Executive - AutoZone

CP+B // Project Manager/Account Executive - Infiniti Automotive & New Business

DONER // Account Executive - Perkins Restaurant